+ADD MILK Nutrition Incentive Program
Learn How To Redeem
How to Earn and Redeem Nutrition Incentives
(Updated 1/19/26)
Step 1
Use your CalFresh EBT card to buy nonfat, 1%, or 1% lactose free milk at any Mother's Nutritional Center store across Southern California!
Step 2
For every $1 you spend, earn $1 back in incentives, up to $10 per day.
Step 3
Spend the healthy fluid milk incentives that you have earned on fresh fruits and vegetables and/or dairy items with your CalFresh EBT card at any Mother's Nutritional Center location.
What is +ADD MILK?
+ADD MILK is a SNAP nutrition incentive program for customers paying with CalFresh EBT.
The incentive is a dollar for dollar match for nonfat, 1%, and 1% lactose free milk, where for every dollar a CalFresh EBT customer uses to purchase qualifying milk. The shopper receives a reward they can use to purchase fresh fruit and vegetables and/or dairy items with their CalFresh EBT card at any Mother's Nutritional Center location.
For every $1 of your CalFresh EBT that you spend on nonfat, 1%, and 1% lactose free milk, you get $1 in rewards (up to $10 per day) that you can spend on fresh fruit and vegetables and/or dairy items with your CalFresh EBT card.
Testimonials of Our Customers
Help Center
